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Affiliate Overview

The affiliate module lets advertisers publish partner programs that other MCV users can join and promote with tracked links.

Each affiliate project supports two commission events:

EventPurpose
qualified_leadA validated lead, signup, inquiry, or other pre-sale milestone.
saleA completed purchase or revenue event. Sale commission can include a fixed amount, a percentage of sale value, or both.

Main Objects

ObjectPurpose
AffiliateProjectAdvertiser-owned program, commission rules, destination URL, UTM defaults, and tracking mode.
AffiliateParticipantPartner account that joined a project and owns a unique tracking code.
AffiliateClickRedirect click created when a partner tracking URL is opened.
AffiliateConversionLead or sale event attributed by tracking_code or click_id.

Workflow

Advertiser creates affiliate project
-> Partner joins the project
-> Partner receives tracking URL
-> Visitor clicks partner URL
-> MCV appends UTM and click identifiers
-> Advertiser reports qualified lead or sale
-> Conversion is stored as pending commission

Where To Find It

  • Advertisers: ads.mcv.network/affiliate/projects
  • Partners: ads.mcv.network/affiliate/marketplace
  • Public tracking redirects: ads.mcv.network/aff/{trackingCode}

Affiliate marketplace access requires login. Tracking redirects, browser tag, and S2S postback endpoints are public by design because they receive traffic and conversion events from external websites.