Create Affiliate Project
Advertisers can create affiliate projects from Affiliate Projects -> New Project.
Required Setup
| Field | Description |
|---|---|
| Project name | Internal and partner-facing campaign name. |
| Destination URL | Final landing page where partner traffic should be sent. |
| Qualified lead commission | Optional fixed payout for a validated lead event. |
| Sale commission | Optional fixed payout for a sale event. |
| Sale commission percent | Optional percentage payout calculated from sale_amount. This can be the only commission rule. |
| Cookie window days | Attribution window shown to partners. |
| Tracking mode | Browser tag, S2S, or both. |
| Status | Use Live when the program is ready for partners. |
Campaign URL Builder Fields
Affiliate projects include UTM defaults similar to a campaign URL builder:
| UTM Field | Recommended Value |
|---|---|
utm_source | Leave blank to use the partner tracking code automatically. |
utm_medium | affiliate |
utm_campaign | Campaign slug such as q3_partner_program. |
utm_term | Optional keyword, audience, or segment. |
utm_content | Optional creative, placement, or message variant. |
When a partner tracking URL is opened, MCV redirects to the destination URL with:
- UTM parameters.
mcv_afffor the partner tracking code.mcv_click_idfor click-level attribution.
Commission Examples
| Setup | Event | Sale Amount | Commission |
|---|---|---|---|
$7.50 lead | qualified_lead | n/a | $7.50 |
$25.00 sale | sale | $100.00 | $25.00 |
10% sale | sale | $100.00 | $10.00 |
$25.00 + 10% sale | sale | $100.00 | $35.00 |
At least one commission rule must be greater than zero.
Conversions are stored with pending status so finance and approval workflows can be expanded later without changing the tracking contract.